Task: USE COCA COLA
1. Write a paper briefing to the CEO of the organisation you selected in Assignment 1 on how to diagnose resource capabilities through:
• VRIO analysis
• Benchmarking
• SWOT
2. Analyse of the impact of stakeholders and governance as well as how history and culture affect international strategy.
Guidance:
• Word count: ±1 050 words (Excluding references and Appendices)
• Your paper should include a cover title page
• Use MS Word
• Font Size: 12pt
• Font: Arial
• Insert page numbers at the bottom of your pages
• You must submit your Assignment via Turnitin. If you are unfamiliar with this tool please refer to the orientation module.
Briefing paper layout
Name: a note to identify who the briefing paper is intended for.
Date: the date of preparation of the briefing paper.
Subject: the topic or issue of the briefing paper.
Background: provides a summary of past and/or current events that provide a context for the topic or issue, including any policies or past practices.
Analysis
• identify significant aspects of implementing strategies.
• identify the options or courses of action that should be considered, including details about the advantages and disadvantages of each
• identify actions currently taken or recommended to address the issue
