Explain at least four of these key roles and responsibilities of marketing in the context of your chosen organisation.

Explain at least four of these key roles and responsibilities of marketing in the context of your chosen organisation.

How roles and responsibilities of marketing relate to the wider organisational context.

Comparison of the ways in which different hospitality organisations apply the marketing mix to the marketing planning process to achieve business objectives.

Design a strategic marketing plan that tactically applies the use of the 7Ps and includes measures for monitoring and evaluation to achieve overall marketing objectives.

Evaluate different tactics applied by hospitality organisations to demonstrate how business objectives are achieved.

Produce a basic marketing plan for a hospitality organisation to meet marketing objective.