Analysis of IBM’s Strategies Innovation
The International Business Machines Corporation (IBM) is a multinational technology company that also engages in consulting services.
The American global company manufactures and markets software, hardware and middleware together with offering hosting and infrastructure services in both the areas of nanotechnology and mainframe computers.
This paper will endeavor at analyzing the extent to which the company has marketed its brand about its adaptation to international markets and its appropriateness.
Discuss the analysis of IBM’s Strategies Innovation.
