Social Media Impact to Wine Industry
Many practitioners and wine marketers keenly study the subject of wine marketing in numerous countries.
However, the scene of wine marketing is rapidly changing because peers trust each other, meaning that the traditional top-down approach is slowly dying.
Customers and marketers respond to such changes in technology because if they fail to meet, new techniques and methods in marketing will surpass them such that their efforts will have minuscule results on the customers (Bruwer & Thach, 2013).
Discuss Social Media Impact to Wine Industry.