Question 1:
Discuss how Robert should explicitly consider the customer value currently offered by Frank’s All-American BarBeQue. Hint: In your discussion, discuss and comment on Newman and Gross’s five types of value and the perceived costs.
ENSURE you read the case study guide and review the case study and relevant sections in the textbook Small Business Management in the 21st Century before answering any question. Be aware of what is being asked from you. All assignments are to be double spaced. All referencing/citing is to be done according to Harvard referencing rules.
Do NOT include the question in your responses
Students should answer each question individually. Each question will be submitted separately via Canvas on completion of the relevant Module. Each question should be a minimum of 1 page in length. Please note some of the questions are not compulsory.
These do not have to be submitted however it is highly recommended you look at the question and reflect on it and for those of you wanting to gain the most out of the course, write a response for your own study and understanding purposes).
NOTE: There are 4 that need to be submitted (and these are a compulsory component of the course). These case study. responses are NOT essays.
Small Business Management (Q1)
Criteria
Description of criterion
Ratings
5 Pts Full marks Excellent response demonstrating a very good understanding of the various concepts requested and application of these to the case study.
4 Pts Good Response Covers all points but is lacking a detailed explanation of all points.
3 Pts Satisfactory A satisfactory understanding of most of the concepts as requested and a demonstration of their use showing relevance to the case study. May only answer part of what is being asked (e.g. no discussion on perceived costs) or lack detail in explaining the question.
2 Pts Fair May not fully answer the question or is limited in the analysis required. May only answer part of what is being asked (e.g. no discussion on perceived costs) or lack demonstration of relevance to the case study
