n this assignment, you will analyze a study that used conjoint analysis. In your critique, please answer the questions below.
Muggah, E. & McSweeney, N. (2017). International Journal on Food Technology. (See Course Reserves).
Use Reference:
https://www.qualtrics.com/experience-management/research/types-of-conjoint/
1.What is the goal of the study?
2.How many attributes and how many levels within each attribute did the authors analyze? You can use a table to explain.
3.List three main findings. How would the results be used for business strategy development?
How many attributes and how many levels within each attribute did the authors analyze? You can use a table to explain.
