How can consumers be protected in electronic commerce transactions?[edit | edit source]
In December 1999, the OECD issued the Guidelines for Consumer Protection in the Context of Electronic Commerce to help ensure protection for consumers when shopping online and thereby encourage:
• fair business, advertising and marketing practices;
• clear information about the identity of an online business, the goods or services it offers and the terms and conditions of any transaction;
• a transparent process for the confirmation of transactions;
• secure payment mechanisms;
• fair, timely and affordable dispute resolution and redress; privacy protection; and consumer and business education. [27]
Box 1.OECD Guidelines on Consumer Protection
A. TRANSPARENT AND EFFECTIVE PROTECTION
Consumers who participate in electronic commerce should be afforded transparent and effective consumer protection that is not less than the level of protection afforded in other forms of commerce.
