Cheddar Deli is planning to open up a new branch in Birmingham, UK and you are asked to make recommendations as to how this could be achieved. Recommendations should be presented in PowerPoint and include a narrative (your own voice) to address the following tasks (Tasks are of equal weighting).
Task 1:
Using demographic, geographic, psychographic and behavioural market segmentation variables segment the consumer market for Cheddar Deli in Birmingham and devise a detailed customer profile of a typical customer for its service.
Task 2:
Identify the competition for Cheddar Deli in Birmingham and devise a perceptual map explaining how you would position Cheddar Deli in the food retail market (the perceptual map must show the positioning of Cheddar Deli but also the competitors that you have identified).
Task 3:
Provide examples of the different marketing tactics (product. price, place, promotion, physical evidence, people and process) that Cheddar Deli could use to create value for the Birmingham consumer profile you identified in Task 01.
