Identify and assess best practice research practices in public relations

3: Social Media Playbook
In this assignment you will create a Social Media Playbook. This document helps you protect your company’s online reputation. It also provides the foundation for creating a consistent and unified posting strategy.

This assignment provides you with an opportunity to demonstrate the achievement of the following course learning outcomes:

• Identify and assess best practice research practices in public relations
• Apply research methods to social media campaigns
• Design recommendations for improving the effectiveness of social media campaigns