Evaluate the competitive environment and explain what kind of changes should Billabong bring in its marketing mix to stay competitive.

read the attached document and answer question 8 ONLY. You dont have to answer the other questions.8. Please evaluate the competitive environment and explain what kind of changes should Billabong bring in its marketing mix to stay competitive.

Evaluate the competitive environment and explain what kind of changes should Billabong bring in its marketing mix to stay competitive.
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