1a. Describe and understand the importance of Integrated Marketing Communications within contemporary commercial and markets.
2a.Design and develop an Integrated Marketing Communications campaign, recognising the strengths and limitations of various integrated marketing communications approaches and tools.
2b.Understand how creativity can influence customer perceptions of organisations, goods and services; and learn how to apply creative techniques to the communication process.
3a.Assess creative communicationswork.
3b.Brief and manage creative work.
Describe and understand the importance of Integrated Marketing Communications within contemporary commercial and markets.
