During this course, you will be introduced to digital business and marketing models, as well as the role of data and tools in monitoring, measuring and optimizing digital processes, both off-site and on-site.
You will be provided with clear tools and techniques for “growth hacking” through the different customer lifecycle stages, enabling you to create a growth hacking strategy for traffic optimization and conversion.
On successful completion of this course, you should be able to:
1. Develop a growth hacking strategy for selected hospitality products and services.
2. Identify profitable channels to drive traffic to their app/website
3. Identify the key actions to convert prospects
4. Analyse and interpret the results of your marketing campaigns
5. Have a clear process in mind to optimise your results
6. Understand the mindset of a growth hacker
7. Build profitable campaigns on several marketing channels
8. Be more efficient by automating certain tasks
