Drawing on the material gathered and analysed for the group assessment, individually you will submit a 1000-word IMC Plan for the launch of the product or service developed previously.
Your IMC Plan should cover the following requirements of this Assessment Task.
Include the buyer personas that you identified in your assessment 1 and provide customer insights (5%)
Identify & justify three most suitable digital and social media channels such as YouTube, Instagram, Facebook, Website etc. for your buyer personas (20%)
Set appropriate communication objectives (5%)
Develop IMC Content; Promotional Materials & Messages: this should include one-minute video advert (25%) and x3 social media posts and x1 poster (15%). Remember Video advert will be submitted separately. And the remaining promotional material to be included in appendices.
Provide academic rationale and evidence of your proposed IMC Content (Promotional Material) (10%)
IMC Launch Plan Timeline (5%)
Presentation (10%)
Overall Impression (5%)
Appendices: this should include x3 social media posts and x1 poster.
You will create a digital and social media campaign using the provided template along with the promotional material samples in the appendices and a Video clip.
