Essay over a given case study of PRET A MANGER in 1800 words. The paper should answer the following questions
1. What were the industry structure and strategic choices that enabled Pret to be survive prior to Covid? (max 600 words)
Notes: This part should be based on the 5Cs, ONLY DURING THE PRE-COVID PERIOD
• Customer analysis (what type of customers they had? How and who did they target? Where they right? Demographic customer analysis — these are some guideline points to cover)
• Company analysis: What resources and capabilities that made them stand out? What gave them advantages? Methods to use: VRIO, value chain, resources and capabilities (the acquisitions for example)
• Collaborators: who they got partnership with – what were the benefits? Or they did not have any collaborations and is that why they are successful. –
• Competitors – Why they are so much better and successful, or they weren’t. Method to use: Porter’s 5 forces.
• Context – put everything together and look at the external factors – include only the most important not all of them are necessary. Methods to use: PESTEL analysis but write only about the important factors.
2. How has the Covid-19 Pandemic impacted Pret’s business model? (max 600 words)
Some guidelines:
• What did they do before – > during covid? what was good for them?
• What did they change from the 5-Cs in order to survive?
• What did they find about their customers? As a company do, they have more competitive advantages. Do they now have collaborator? Do they have new/more competition?
• What recourses were available?
• Did they have to change who they had to target?
• What didn’t work? What worked before but not during covid?
• What significant changes were taken?
3. Recommend strategies that Pret could follow to gain UK market share. (Max 600 words).
Some guidelines:
• How Pret can survive and gain UK market share – when the restrictions are lifted how they can target the customers?
• Some relevant Swot/PESTEL/5-forces analysis
• To compare which of the industry strategies they should go back or not go back to
• JUSTIFY WHY!
