Identify the target market and market segmentation for Pretty Little Thing
Develop two customer personas for Pretty Little Thing
Propose a digital marketing campaign (which must include social media). Apply the RACE framework as part of this for Pretty Little Thing
As part of your proposal, specify a set of objectives you want to achieve for Pretty Little Thing
Summarise the traffic-building metrics and performance evaluation mechanisms you plan to incorporate into your digital marketing for Pretty Little Thing
Summarise the traffic-building metrics and performance evaluation mechanisms you plan to incorporate into your digital marketing for Pretty Little Thing
