LO1: Critically appraise the strategic analysis tools for assessing the characteristics of the external and internal environment and its application in influencing business performance.
its asking you to use analysis tools example you can use SWOT for internal and PESTEL for external but it just example we got in class but it’s up to you which tools you use.
Project layout:
A project is similar to a report in style
• 300 words Internal
• 300 words External
• 125 words An opportunity for change
• 100 words Position in the sector and market
Teacher said word count is just a guide so if you go over the word count it doesn’t matter.
Task
Based on the given case study, analyse the organisation’s external environment and its internal capabilities using various strategic management tools.
Identify the organisation’s current strategic position in the sector/market within which it operates.
