OVERVIEW
Write a 300-word strategy evaluation report on a chosen company.
Research from the Internet and from printed information can enhance strategy evaluation.
Competitors’ performance information can help bring perspective to an organization’s performance evaluation. It is also important to look at changes, externally and internally, as an indicator for the need to modify strategy.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
• Competency 1: Evaluate key elements of the strategic planning process.
o Identify strategic information on competitors using appropriate research.
o Recommend strategies based on strategy evaluation research.
• Competency 3: Apply a sequential process for developing and implementing strategies, goals, objectives, and tactics as part of the strategic plan implementation.
o Identify new strengths and weaknesses and opportunities and threats.
o Interpret the effectiveness of a company’s strategies.
