OVERVIEW
Create a positioning map for an organization of your choice and analyze the results.
A positioning map helps measure an organization against the competition on two dimensions that are important in the marketplace.
Examples could be capacity, customer service, conservative versus edgy, price, convenience, or customer loyalty. Many organizations are increasingly using product positioning maps to look at how their products and services are positioned in comparison to competitors and to find ways to implement strategies.
This information is especially useful for marketing managers.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
• Competency 2: Analyze issues associated with stakeholders in the strategic planning process.
o Analyze an important factor for both the vertical and horizontal axes of the continuum.
o Compare an organization against the competition on the same two factors.
o Analyze issues leaders face when interpreting the results of the positioning map.
