Discuss the theoretical basis of service sector entrepreneurship and the forces shaping innovation in hospitality, tourism and events (IC, CC, UGB, COI, DP)
Demonstrate knowledge and critical understanding of service sector entrepreneurship and innovation across a range of cultural and geographical settings (PID, CID, EID, SID, CC)
Apply theories and models of innovation and entrepreneurship to the management of organisational change and destination restructuring in the tourism and hospitality industries (COI, CC, IC, PID)
Understand the impact of technology in supporting enterprise and innovation (DP, COI, IC)
Analyse and evaluate strategies for the effective management of organisational change and innovation in service sector organisations and/or destinations developing products or services and/or entering new and emerging markets (COI, PID, UGB)
Compare and contrast different academic and industry viewpoints to develop a reasoned argument (SID, CID, COI)
