Select one brand that you would most like to work for after graduating from the MSc Marketing programme in my case I am selecting –Nike so the essay should be centered on it
Critically reflect on how the theories and ideas discussed in the latter half of the module (topics 5-9) could be useful or applicable if working for this brand or their marketing communications agency in the future
What advice and recommendations would you offer to this brand or their marketing communications agency based on the academic theory?
You should critically reflect upon, and apply, the most relevant theory in light of your 7 chosen brand, drawing on theory from more than one topic.
In order to move into the distinction category, you should demonstrate reading that goes beyond the lecture slides.
Your essay should include rich examples throughout to support the points you are making – these might be examples specific to your brand or examples of best practice from other brands in the category.
