Attached is the assignment description and a soft copy of the case study. After reading the case study, the following has to be addressed :
-Describe the problem the company is facing.
-What are the corporate and personal objectives?
-Prepare PEST and SWOT analyses.
-Prepare a competitive analysis? Is there sufficient opportunity in the marketplace? Where is the greatest opportunity for Dennis Marten Pal?
-Prepare a brief financial analysis.
-What alternative courses of action should be considered and which do you recommend? (Explain and justify your recommendation.)
-Given your recommendation, what market segment should the company target?
-Design a marketing mix (4/5Ps) to support your recommended direction.
Describe the problem the company is facing.
