Explain your company’s marketing goals.

You will continue work on the SWOT analysis or identification of your strategic audit company’s strengths, weakness, opportunities, and threats by writing elements about the internal environment and its impact on your strategic audit company.

Section IV of the Strategic Audit Report will consist of multiple parts; however, for this module, you will work on three specific parts about corporate culture, marketing, and finance (next module you will work on the other parts of Section IV).

One part of the section will allow you to explore your company’s current corporate culture and marketing objectives; then you will create an Internal Factor Analysis Summary (IFAS) table for areas of strengths and weaknesses, and finally, you will create a financial data table or 10-K report.

Gaining a firm understanding of the environment currently existing in your company, how they market themselves, and their financial situation will enable you to see what they are doing correctly and what needs to be improved.

1) Create a written overview of your company’s culture. Is it positive or negative, does it align with the organization’s objectives, strategies, and policies? Explain your company’s marketing goals. Are they clearly stated, consistent with their mission and vision statement, and follow the organizational goals?

2) Complete an Internal Factor Analysis Summary (IFAS) table using the guidelines and instructions in the following documents:

3) Review the following guidelines for the SEC Form 10-K Report and complete the blank 10-K template. This will allow you to gain a better understanding of your strategic audit company’s financial position.

Part 1 of your assignment should be one-two pages in length.

Parts 2 and 3 of your assignment should consist of the completed worksheet and template.

All pages should be double-spaced, with sources cited and referenced using current APA formatting where appropriate.

Explain your company’s marketing goals.
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