Crisis Communication
The past twelve months has been a challenge for the world as we deal with the COVID-19 pandemic. Within this crisis there have been a number of communication successes and failures across the world.
Using the link provided (to ANZSOG article “Leading in a crisis: Committing to clear crisis communicationsLinks to an external site.”) as a framework, critically review two different examples of communication which occurred in relation to COVID-19, one written example and one spoken. These communications can be in Australia or globally (if globally and not in English an English translation MUST be linked to).
Crisis Communication – Covid 19.pptx download
Crisis Communication – Covid 19 – Websites.docx download
The context of the task
As part of your role at Orange Communications you have been tasked with putting together a pair of critical reviews on communication approaches taken within the COVID-19 crisis. These can be taken from Government or Business, within Australia or globally.
It is intended that these critical reviews will be used a part of a pool of communication case studies for use in the future.
Write a 1500-word critical review covering two communications about COVID-19 during the year 2020. You MUST reference the ANZSOG article and at least two other peer-reviewed journal articles which relate directly to effective crisis communication. The critical review can be done to compare the two communication approaches (one written, one spoken).
Writing a Critical Review
The characteristic features of critical writing are:
• you accurately summarise all or part of the work.
• you have an opinion about it. Appropriate types of opinion could include pointing out some problems with the work, proposing an alternative approach which would be better, and/or defending the work against the critiques of others.
• you provide evidence for your point of view. Depending on the assignment and the discipline, different types of evidence may be appropriate, such as logical reasoning, reference to authoritative sources and/or research data.
