Summarize some of the elements in India’s political, economic, and cultural environments that can impact the market opportunity.
Explain some of the obstacles facing Walmart and other foreign retailers in India.
Review Figure 12-4 (Global Marketing). Explain which quadrant of the matrix applies most directly to India. Provide your rationale.
Part B: In your BUS621: Leadership and Teamwork course, you selected a country for Walmart to expand to, and you also analyzed the nine dimensions of the culture and the leadership models and skills that would apply to your selected country.
In this assignment, you will work and build on your previous Walmart work, and develop some place strategies as Walmart expands on its global marketing activities to the country of your choice. Address the following points for the selected country:
