Describe ethnic differences in consumer behaviour: The Luxury Fashion Industry In Malaysia
It is a thesis with a critical literature review as opposed to a dissertation, based on the ethnic groups in Malaysia with a focus on the fashion industry.
Topics include: consumer behaviour, marketing, fashion, ethnic groups, Malaysia find attached, my research proposal, what I have so far (I’ve only gotten to the intro section, sorry) and the assessment brief.
Describe ethnic differences in consumer behaviour.
