Introduction:
The project will provide students with an opportunity to investigate the business aspects of a sports market using sports business data. The project has two components.
1. Evaluate a professional sports franchise:Students are required to choose ONE sports franchise from any professional league, examine the market conditions, revenues and costs for this franchise.
Specifically, information on market conditions should include analysis on market size, income levels, corporate head offices and some economic specific conditions such as tax advantages and the effect of exchange rate.
Revenue and cost information should, at a minimum, include gate receipts, broadcasting revenue, corporate sponsorship and player costs.Note: Forbes is a publisher of extensive market analysis on Professional sports franchises. You may look at their analysis but please DO NOT duplicate their reports.
2. Investigate the relationship between a dependent variable and independent variable:
Students are required to choose one league from a professional sports market.
Using data from Professor Rodney Fort’s website (see Reference 1 below) or from the league’s website, analyze the relationshipbetween two variables using a Multiple Regression model. An example of the regression model can be seen below:Revenue=h0+h1Å~Wins+h2Å~WinsLagged+h3Å~MarketSize+h4Å~NewStadiumDummy+e
