Research on produce/service and strategies of your target company in the context of new venture development using secondary sources of information (e.g. published articles, reviews, newsletter, etc.).
MGT4857 Entrepreneurial Management
(chapter 1), target industry and market (chapter 2), business model (chapter 3),
(chapter 4),
marketing mix
(chapter 5),
(chapter 6),
communicating your value proposition (chapter 7), Scalability and growth (chapter 8), and Managing
operations and risk (chapter 10).
Develop a section for theoretical backgrounds of two themes among
branding value proposition and customers
2. Analyse/critically evaluate the strategies, performance and behaviours of the target company in terms of your two themes
3. Develop recommendations for the target company on how to overcome the challenging industry and market situations related to the COVID-19 in the context of your chosen two themes. Also, justify your recommendations.
Marking criteria: see Attachment 2.
See Attachment 4 for ‘How a student build a consistent and coherent writing assignment’
1
value proposition and
1), target industry and market (chapter 2), business model (chapter 3),
business ideas (chapter
(chapter 4),
marketing mix
(chapter 5),
(chapter 6),
communicating your value proposition (chapter 7), Scalability and growth (chapter 8), and
Managing operations and risk (chapter 10).2. Analyse/critically evaluate the strategies, performance and behaviours of the target company in terms of your two themes
3. Develop recommendations for the target company on how to overcome the challenging industry and market situations related to the COVID-19 in the context of your chosen two themes. Also, justify your recommendations.
