1. Porter’s five sources – “This analysis should be based on your SBU chosen from your list of SBUs in your intro. Make sure you clearly state which SBU you will analyse before you start this section.
Apply the analysis to this SBU and make sure that you provide a conclusion for each force whether it is a weak, medium or strong force. Conclude this section by answering ‘Is this an attractive market for existing players to remain in?’”
2. CSF – the SBU predictions. “what do the customers demand from companies competing in this SBU?”
Opportunities and Threats – each item listed has come from your own external analysis PESTLE, five forces, markets and CSFs. It is good practice to show where each one has come from – using footnotes and once again you could add the page number of where it has come from.
3. Strategic position – b) Discussion of the key issues relating to the future of the company including conclusions whether the organization, its strategies and business model are strongly or weakly positioned to deal with these issues. iii) Explain how they execute these strategies.
iv) Determine what parental role top management takes –portfolio, synergy or developer?
4. Future strategies – Use the Ansoff matrix again to help you identify what type of strategy it is. Explain how, where and what you will do to achieve it – don’t just list generic items. Also use your strengths and weaknesses section and your opportunities and threats section.
Does your strategy take advantage of a strength of yours or an opportunity you identified in the market? Or maybe it eliminates a weakness or a threat? FULL description of recommended strategies– this is where you really sell your strategies. Use your future market predictions to help you.
5. Feasibility and acceptability of recommended strategies – the explanations are too brief
6. Selection of winning strategy, Key issues in implementing the strategy, Risk assessment and risk management – not covered at all.
All sections must be specific, contain distinct examples and be proofread to ensure the quality of the paper. You must make all other changes to align the paper to the instructions. Regards
