The assessment is a two-page paper (single-spaced, 1” margins, your name and section number on one line at the top of the page, one page per prompt).
You will use your marketing knowledge and your sense of community to answer the two prompts that follow (each should be one page).
The rate of cheating on college campuses has increased tremendously during the pandemic. Babson College also has a heightened level of cheating. Using what you know about marketing,
1. There are four influencers of consumer behaviour. Choose three and describe how Babson College could deter the act of cheating on our campus.
Keynote speaker, Farah Bernier, spoke about the positive and negative impacts that individuals can make on a community. Choose one way that students can positively deter cheating on Babson’s college campus and describe one way that cheating has negatively impacted our community. (One page per this prompt)
2. In Chapter 4, conscious marketing discusses how different stakeholders are impacted by business decisions. Choose two stakeholders in the Babson community (other than students) and address how they are ethically and emotionally impacted when cheating occurs on our campus.
In Chapter 5, we talked about the marketing environment. Choose three of the macroenvironmental factors and explain the tremendous increase in cheating.
Please be specific in ways that the macroenvironmental changes have contributed to an increased rate of cheating. (one page per this prompt)
