Option B – ENTREPRENEUR
EXECUTIVE SUMMARY
o Write an Overview of one page, presenting the key points of the overall Business Plan.
Address all sections of the plan in Summary fashion. This should include something from
every section.
* Note: the Executive Summary is the first section in your paper, but it is the last section you will write.
This works best because the Executive Summary provides an overview of your entire Business plan.
GROWTH STRATEGY
o Describe your strategic position in the market and what differentiates the products or services
you plan to sell.
o How you will develop a loyal customer base for the products or services you sell?
o How fast will you grow? Where and how do you believe you can expand your business?
MANAGEMENT TEAM and KEY ROLES
o Provide a list of the key management roles that will need to be filled.
o For each key role, specify what the requirements for the roles include.
MARKETING YOUR BRAND
o Provide a detailed marketing plan. Be sure to include both Promotions Strategy and
Marketing Strategy.
o In your plan, show how you will incorporate “The Four Ps of Marketing.” For information on
this concept, refer to The Four Ps of Marketing document in your Assignment 3 Resources.
