Critically evaluate the statement below and present an argument to the reader examining whether or not this statement is relevant to the context of marketing planning.
“Competitive advantage and/or superior performance occurs when the internal capabilities are aligned in an innovative way to the external context in which the company operates”.
Use as many sources as needed. Make sure to add the sources into the body of the paper and a reference
Critically evaluate the statement below and present an argument to the reader examining whether or not this statement is relevant to the context of marketing planning.
