Proper definition of digital marketing and consumer buying behavior.
The references should be from year 2010-2020.
There should be a link between digital marketing and consumer buying behvior.
My objectives are:
Understanding the impact of digital marketing on consumer behavior.
Finding whether online marketing is effective.
Determining the relationship between digital advertising and consumer purchase decision.
There should be some research on consumer behavior and digital marketing in retail outlets.
Determine the relationship between digital advertising and consumer purchase decision.
