In-depth Interview Questions for Case study
Interview Questions for Entrepreneurs, Marketing Managers
Participant’s demographic data (capturing information on age, gender, position in the organization, length of service in current organization)
Organisational information: (industry, size in number of employees)
Some general questions:
1. What kind of product or services you promote/provide?
2. How do you promote your product or services in the market?
3. What kind of marketing strategy do you use? and what led you to adopt this strategy?
4. How do you implement your marketing strategy?
5. How often you revise your marketing strategy?
Entrepreneurial Orientation (EO): Innovativeness, Pro-activeness, Risk Taking, Opportunity driven, Customer intensity focus
1. To promote your product or services in the market, how do you try to find new ways?
2. How does new initiative within the business operations lead to more profit?
3. How do you encourage generating new ideas in your organization?
4. How does your organization take advance initiative for new products or services in achieving its goal?
5. How do you predict trends in the market to compete with others?
6. How do you implement your new ideas?
7. To improve the business what kind of initiatives do you take such as new products, service, or processes ahead of the competitors in the market?
8. What is your risk-taking approach to promote your business?
9. What marketing techniques do you use to get more customers?
10. How does your organization make best usage of opportunities to expand in the market?
11. How do you create and maintain close relationships with customers?
12. How do you provide customer service?
13. What is customer satisfaction to you? And how do you measure it?
14. What approach do you follow to satisfy your customer for the attainment of competitive advantage?
Marketing Orientation (MO): Resource leveraging, Social Value creation
15. How does your organization use both your and others’ resources to creatively promote your products or services?
16. How do you overcome problems caused by resource limitations?
17. What initiative do you take to ensure maximum utilization of your resources?
18. Do you practice resource sharing or outsourcing of key functions?
19. What are the biggest challenges to mobilise resource/investment? How did you adopt those challenges?
20. How do you rate the standard of customer service provided by your organization?
21. How do you add value for the customers?
22. For business success, how can entrepreneurs achieve core social values?
Social Enterprise Context: Entrepreneurial effort, Entrepreneurial organizational culture, Networks and Networking
23. For you, how important are entrepreneurial initiatives (such as innovative, proactive, risk taking etc.) in promoting your products?
24. What has been the role of entrepreneurs in the development of SE in Bangladesh?
25. How important a marketing strategy for a social enterprise for its business growth?
26. How important is being entrepreneurially (commitment, determination, opportunity focus, critical marketing insight) oriented to your organization?
27. How can innovative marketing motivate growth of social enterprises?
28. How crucial are entrepreneurs in the marketing related decision making for your organization?
29. What is your approach for networking with like-minded organizations?
30. How do like-minded organizations promote your products and services in the market?
31. How do your professional and personal networks affect your marketing strategy?
