What is the most important thing you learned about ethical persuasion that you will apply in your selling, and why did you pick that?

After you have read the chapter 3, watched the videos, and listened to the podcast answer this question on the Discussion Board:

Guest Episode: Ethical Persuasion with Brian Ahearn

https://www.salesartillery.com/marketing-book-podcast/science-customer-connections-jim-karrh

Questions:
1) What is the most important thing you learned about ethical persuasion that you will apply in your selling, and why did you pick that?

2) Address a classmates answer from the point of a buyer – would this help persuade you?

This order is related to the following order : 545684, 545675, 545672, 545670