Answer below questions :
1. What assumptions did Disney make about the tastes and preferences of foreign consumers and culture? Which of these assumptions were correct? Which were not?
2. In what ways was Disney’s culture of origin embedded in their company (for example, in its product offering, branding, operations and human resources)? Relate those differences especially as they might have impact on another culture and be a potential drawback.
3. Identify two issues challenging Hong Kong Disneyland’s current operations, and propose corresponding solutions.
What assumptions did Disney make about the tastes and preferences of foreign consumers and culture? Which of these assumptions were correct? Which were not?
