Write a review of a product using evidence-based research to analyze the product’s claim and critique the product and advertisement as a whole.
PRODUCT IS: MI PASTE PLUS toothpaste
Here is the link to the advertisement I would like to use: http://www.mi-paste.com/about.php
1. Find supporting research for the product or the active ingredient (HINT: the advertisement may have references listed to get you started, or you can try the company website).
2. Write an APA-formatted review of the product, to include the following:
a. Description of the advert and the product
b. Compare/critique the advertised benefits/claims with any supporting research
c. Is the research from a peer-reviewed source, or did the company conduct their own research? Is this research biased? Why or why not?
d. Could you find research to back the advertised claim?
e. Describe why you would or would not recommend this product to your patients, based on your research findings.
f. Did the ad provide enough information about the product? Why or why not?
g. Is the product ADA accepted?
3. This is a position-based paper, (your opinion based on the research you find) and should primarily have your voice throughout. It is expected that the student will paraphrase or quote sources as needed in proper APA format. Any paper comprised of more than 50% citations will automatically lose 5 points, as this does not meet the requested criteria. Please meet with your instructor if this is unclear.
4. The paper must be a MINIMUM OF 2 PAGES, no more than 3 pages, excluding the title page and reference page, double-spaced, Times New Roman, size 12 font submitted as a Word document.
5. You must use a MINIMUM OF 2 REFERENCES, excluding the advertisement.
