This task is a rewrite of my previously submitted assignment. As you can see from the tutor feedback, I completely missed the point of the assignment. This assignment was written as an essay rather than as a report. I require this to be rewritten in accordance with the tutors feedback ready for resubmission. Rather than being a generic essay, there needs to be a specific campaign for a particular sector. Please see attached an exemplary example (Be-Heard-IDM-Winner-2017). My paper needs to be rewritten in the style of this example taking into account the tutor feedback and FAQs (Both attached).
This task brings together the main themes of the module and requires you to develop a digital marketing strategy for DMA case study.With the objective to convert 25,000 small businesses that are current Instagram Business advertisers to using InstagramStories in a six month campaign plan.
Your challenge is to create a direct and digital marketing strategy to achieve the above objective with a total marketing budget of £155,000.We would like you to create a campaign plan that utilises key on and offline channels to convert 25,000 current Instagram business users in the UK. Your campaign must have a clear creative idea and be data driven (including a clear way to measure progress and impact).
Please also consider the implications of the recent GDPR legislation in the UK.The digital marketing strategy should include:- Campaign plan, including objectives, strategy and communication plan, which explains your media choices and spend. Your communication plan should include a go to market strategy that includes key moments and recommended timings.- Develop a direct and digital strategy, including:
o Campaign objectives, which link to overarching objective provided by InstagramStories case. These should be SMART.
o Acquisition strategy (including data targeting and segmentation, this will include research on the identified and justification of the target market, development of personas and the customer journey)
o Communication plan (including GANTT chart) with your proposed use of different communications tools, both on and offline, along with justification.
o You should with clear explanation of your strategy and target marketing, with insight and justification.- Articulate your big campaign idea, supporting messages and creative recommendations – How will the InstagramStories meet the objective of converting
25,000 small businesses that are current Instagram Business advertisers to using InstagramStories in a six month campaign plan.- An outline of the metrics, include KPI’s and relevant tools to explain how you will measure and evaluate the campaign objectives.
