MK9626 Assessment BriefMK9626 Assignment Brief Mapping to Programme Goals and ObjectivesModule Level Objectives:This module will enable students to:
1.Develop and critically evaluate their knowledge on the links between Responsible Business and Marketing Strategy. (MLO1)
2.Understand the value associated with developing responsible marketing strategies. (MLO2)
3.Make relevant strategic decisions based on effective teamwork and be able to present this effectively. (MLO3)
4.Develop their awareness of ethical, social and environmental factors influencing marketing strategies. (MLO4)
5.Critically apply marketing theories to develop responsible marketing strategies in a wide variety of contexts
Develop and critically evaluate their knowledge on the links between Responsible Business and Marketing Strategy.
