Marketing Research Objectives
1) To investigate the preferences that people have in the services and products received from beauty halls. This objective relates to understanding customers needs and demands in terms expanding both the range of products and services based on current trends.
2) To identify and profile Boots Beauty customers and non-customers. This will be accomplished to determine target profiles such as potential clients as well as customers loyalty.
3) To examine the market and competitors of Boots. This objective relates to understanding the market position of Boots compared to their competitors and understanding which strategies are used by the company are either successful or unsuccessful.
4) To determine customers and non-customers attitudes and behaviors towards the layout for Beauty Hall. This objective refers to analyzing the impression and perceptions about customers likes, dislikes and needed improvement in relation to this hall experience.
5) To explore the features of the 2 new services (trained beauty consultants and live demonstrations). This objective established how to promote innovations and to enhance the advertising, communication support, marketing skills as well as exploring the ideal standards for the Beauty Hall.
