This assignment is to be submitted electronically
1. To submit electronically, you must upload your work to the e-submission area within the respective module on Moodle.
2. Multiple drafts can be submitted up to the submission date.
3. Please remember you must leave at least 24 hours between submissions if you make changes to your work. Each submission will overwrite the previous one until the due date and time has passed.
4. You are reminded of the University’s regulations on cheating and plagiarism. In submitting your assignment, you are acknowledging that you have read and understood these regulations.
5. You are reminded that it is your responsibility to keep an electronic copy of your assignment for future reference.
6. Your citation needs to follow the Harvard style referencing.
The Assignment Tasks
Individual Report
Answer ALL the following questions based primarily on the Primark Case study provided
gCASE STUDY QUESTIONS
1. Conduct a detailed analysis of the business environment for Primark using a PEST(EL) analysis.
2. Conduct an in-depth analysis of the business model and the business strategy for Primark.
3. Develop strategic proposals for a substantive change to a substantial element of the current strategy to cope with the extraordinary circumstances forced by Covid-19.
