Module Learning OutcomesAssessed:
1.Holistically analyse and evaluate an internationa lmarketing situation inorder to recommend future strategies(for managerial action),which can be validated through well research edevidence and astrong theoretical base.
2.Determine and apply the various components of the international marketing mix to create marketing performance and competitive advantage.
3.Appreciate the impact of recent environmental changes on international marketing strategies and operations(MktMix).
4.Individually relate and deploy taught theories relevant to International Business to a real-life cross-cultural setting.
.Determine and apply the various components of the international marketing mix to create marketing performance and competitive advantage.
