Role of Qualitative Data in Business Research
Based on the information provided in the final project case study Maruti Suzuki India: Defending Market Leadership in the A-Segment (see your syllabus for information about purchasing this required case study), identify the data provided in the case study that is qualitative in nature and can be used to help answer your research question.
Select one or two tables of qualitative data and describe how it will support answering the research question. Be specific; describe the data you plan to use (i.e., reference the table number and title) and how it may help you to develop a research design (Milestone Two).
Discuss the role of qualitative data in business research.
