Considering the campaign, and the customer segments identified suggest ONE communications objective using SMART. Justify your answer.

QUESTION 1

Considering the campaign, and the customer segments identified suggest ONE communications objective using SMART. Justify your answer.

QUESTION 2

Give examples of communications theories and models that have been applied to the campaign

Eg RACE, DAGMAR, AIDA etc

 

Considering the campaign, and the customer segments identified suggest ONE communications objective using SMART. Justify your answer.
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