Mixed methods research provides a new way for some researchers to tackle a complicated research problem.
The key purpose is to investigate the problem by using the advantages of both quantitative and qualitative methods to enrich the approach. However, at the same time, it requires knowledge of both methods of data collection and analysis and a good reason for the choices made.
For this week’s Key Concept Exercise, you will consider whether a mixed method would fit (or not) your research topic-problem and the anticipated barriers to data integration.
To prepare for this Key Concept Exercise:
Read the Required Learning Resources for Week 8:
-Barriers to Integrating Quantitative and Qualitative Research by Bryman, A.,, in Journal of Mixed Methods Research, Vol. 1/Issue 1. Copyright 2007 by Sage Publications Inc. Journals. Reprinted by permission of Sage Publications Inc. Journals via the Copyright Clearance Center.
-Harper, G.M. (2013) ‘Mixed methods research’. Salem Press Encyclopedia, Research Starters, EBSCOhost, (Accessed: 1 September 2016).
-Venkatesh, V., Brown, S.A. & Bala, H. (2013) ‘Bridging the qualitative-quantitative divide: Guidelines for conducting mixed methods research in information systems’. MIS Quarterly, 37(1), pp. 21-54.
Return to your previously chosen research topic-problem identified (in attached documents below) and consider whether a mixed methods approach would be appropriate and why
To complete this Key Concept Exercise:
In approximately 350 words, explain why mixed methods might fit (or not) your research project.
In formulating your Key Concept Exercise, consider the following questions:
What are the strengths and weaknesses of your chosen method?
Critically analyse the reasons why you would proceed (or not) with the adoption of mixed methods
What are the barriers to data integration which you would expect at this stage of the research?
What are the potential limitations and problems associated with adopting a mixed methods approach for a relatively short research project – for example, a dissertation of 9 months’ duration?
