Given that hoax (fake) news sites are stealing revenue from legitimate news organizations, what can the latter do to protect themselves financially?

1. Read and write a 400-word-summary to answer the following questions: Joshua A. Braun & Jessica L. Eklund, “Fake News, Real Money: Ad TechPlatforms, Profit-Driven Hoaxes, and the Business of Journalism,” Digital Journalism, 14 January 2019

2. Questions:

How has ad tech changed website content strategy?

Given that hoax (fake) news sites are stealing revenue from legitimate news organizations, what can the latter do to protect themselves financially?

Consider other revenue models.

Thanks so much for your help!