Your Chief Executive is committed to having a more engaged workforce and has asked you to brief the executive team on how this could be accomplished. She has informed you that not all of the executive team understand what it means, what the benefits are and what is involved. You have been asked to develop and deliver an informative and persuasive presentation which includes:•An analysis of the meaning, principal dimensions and components of employee engagement and how it differs, if at all, from related concepts such as organisational commitment, employer involvement, job satisfaction.•An identification of the principal drivers andbusiness benefits of having an engaged workforce and a signposting of some of the steps an organisation can take to create a culture of employee engagement e.g. through job design, discretionary behaviour etc.•A brief explanationof the need for aligning engagement practices with other corporate components.•An evaluation of suitable diagnostic tools for measuring employee attitudes and levels of employee engagement.•An exampleof an employee value proposition (EVP) to promote levels of employee engagement making reference to what makes a ‘good’ EVP.•Examples of relevant HR strategies to raise levels of employee engagementand address barriers.
A brief explanationof the need for aligning engagement practices with other corporate components.
