Scenario:
You are a graduate trainee in the finance department of a major UK-based investment company. Your manager has asked you toprepare a report on the Strategic Positionof Ryanairand hasprovided you with a report template to complete and guidance notes(see below). Note:You do not need toconsiderany financial aspects of the company in your report as a full financial analysis of the company has already been conducted.
Think about how your knowledge of Porter’s 5-Forces factors or Ansoff’s Product / Market Matrix choices could help you incarryingout your SWOT analysis
Think about how your knowledge of Porter’s 5-Forces factors or Ansoff’s Product / Market Matrix choices could help you incarryingout your SWOT analysis
