- Based on the analysis in 1) and 2) above, and additionally the research you did for the initial 500 word essay, and also the data in the case, how would you rate Tiger Airline’s chances of success? What recommendations for the short, medium and long term would you make to maximise Tiger’s chances of success? (make sure that each recommendation is supported directly by the analysis you have done: you will lose marks for introducing a recommendation that is not supported by the analysis you have done). Rank your recommendations within each time bracket, and provide supporting argument for this ranking. (40% of total marks)
What recommendations for the short, medium and long term would you make to maximise Tiger’s chances of success?