- Analyze the resources and capabilities of Orchestra and Encompass from the perspective of the Resource-Based View – before they merged (1 page, use a table)
- Develop a graph/image of the beverage industry value chain and show how Orchestra served “Suppliers” and Encompass served “Distributors” and how the new software they are integrating with “DSLink” served retailers. Leverage Brad’s explanation from minute 17 of his webinar to customers. Try to accomplish this in under ½ page – Just report the facts and include an image of the value chain. Why does this merger make sense?
- “Test” the rationale Brad puts forward using Rumelt’s (1993) criteria for what constitutes a good strategy. Try to accomplish this in ½ to 1½ Use Rumelt’s criteria as a framework, but incorporate at least 5 additional citations from the syllabus to support Rumelt’s (1993) framework.
- Consistency
- Suggested supporting citations (Capron & Mitchell, 2010; Christensen, 2001)
- Consonance
- Suggested supporting citations (Pine & Gilmore, 1998; Navarro, 2005)
- Consistency
- Advantage
- Suggested supporting citations (Collis & Montgomery 2008; Johnson et al., 2008; Holloway & Sebastiao, 2010)
- Feasibility
- Suggested supporting citations (Williamson, 1991; Wiltbank et al., 2008; Shapiro & Varian 1999)
Analyze the resources and capabilities of Orchestra and Encompass from the perspective of the Resource-Based View – before they merged
