You have been asked by the senior management team of your chosen organisation to discuss the concept of marketing as well as its role within the organisation. Further to this you will have to explain how marketing interrelates with other functions within the business. This will be a 10-minute individual PowerPoint presentation and 5 minutes […]
Design a product for the majority of small breweries/wineries/distilleries/cideries worldwide.
Conclude your 8 pages by addressing important issues beyond the current opportunities that motivated the merger. Here are some potential ideas (choose 1 or 2, depending on your own interests and page limits) Designing a product for the majority of small breweries/wineries/distilleries/cideries worldwide. Consider price point challenges, value proposition differences, etc. Cite at least four […]
Discuss how the newly combined companies should approach the year 2021, which of Marks’ & Mirvis’ criteria work best in year 1
Now let’s focus on the culture within the newly joined companies. The challenges of post-acquisition integration and the uncertainty of the market both in COVID and beyond. We also need to address the fact that these combined companies currently serve only the largest ~500 domestic breweries, and the domestic market includes 7,500 small breweries (plus […]
Analyze the resources and capabilities of Orchestra and Encompass from the perspective of the Resource-Based View – before they merged
Analyze the resources and capabilities of Orchestra and Encompass from the perspective of the Resource-Based View – before they merged (1 page, use a table) Develop a graph/image of the beverage industry value chain and show how Orchestra served “Suppliers” and Encompass served “Distributors” and how the new software they are integrating with “DSLink” served […]
Explain Orchestra Software’s rationale for merging with Encompass and their subsequent acquisition of Handoff
Use the first page to write an executive summary that includes the following Explain Orchestra Software’s rationale for merging with Encompass and their subsequent acquisition of Handoff. This should be about two paragraphs and essentially summarize the discussion we had with Orchestra CEO Brad Windecker about his motivations for making these deals. Conclude the executive […]
Evaluate the strategic opportunities and cultural challenges of the newly merged Orchestra+Encompass+Handoff companies.
Your task is to evaluate the strategic opportunities and cultural challenges of the newly merged Orchestra+Encompass+Handoff companies. The deliverable will follow the outline below, with you making recommendations and citing the appropriate readings from our course to support your recommendations.
What recommendations for the short, medium and long term would you make to maximise Tiger’s chances of success?
Based on the analysis in 1) and 2) above, and additionally the research you did for the initial 500 word essay, and also the data in the case, how would you rate Tiger Airline’s chances of success? What recommendations for the short, medium and long term would you make to maximise Tiger’s chances of success? […]
Using the relevant databases in the university online library, please choose and research one of either United Airlines, Continental or Delta in order to research the answer
Using the relevant databases in the university online library, please choose and research one of either United Airlines, Continental or Delta in order to research the answer (supported with evidence), for the fact that “almost all attempts by full service networks to operate wholly owned low fare carriers have been unsuccessful” (Chew Choon Seng, CEO […]
What are the essential drivers for success in the LCC sector in Asia?
What are the essential drivers for success in the LCC sector in Asia? Provide your rationale for the factors that you identify. (15% of total marks)
Suggest some improvement about the S-C-P approach, or any other areas, such as data collection, or issues related to your findings about the purpose of your paper
STAGE III: Summary, Conclusion and References………………………….. (10%) a) Summary: In about one paragraph or so, summarize the key findings of your industry. b) Conclusion: In about two sentences or so, suggest some improvement about the S-C-P approach, or any other areas, such as data collection, or issues related to your findings about the purpose of […]